Privacy Policy

1. Important Information and Who We Are

Welcome to The Formula Studio – Reformer Pilates Privacy Policy.

We respect your privacy and are committed to protecting your personal information. This policy explains how we look after your personal data when you visit our website, book classes, or interact with us in any way — and outlines your rights and how the law protects you.

Please read this policy carefully alongside any other privacy or fair processing notices we may provide, so you fully understand how and why we use your information.

Contact Details

Legal entity name: The Formula Studio Ltd
Email address: hello@theformula.studio
Postal address: 6 Goods Yard St, Manchester M3 3BG

You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection authority, at www.ico.org.uk. However, we’d appreciate the chance to resolve your concerns first, so please contact us before approaching the ICO.

Changes to This Policy
We may update this policy from time to time, so please check back periodically. It’s also important that the personal data we hold about you is accurate and up to date — please let us know if your details change.

Third-Party Links
Our website may include links to third-party websites, plug-ins, or applications. Clicking those links may allow third parties to collect or share data about you. We are not responsible for the privacy policies of these sites and encourage you to read them before providing your information.udio for people with different abilities?

Our studio is fully accessible, equipped to accommodate diverse mobility needs. We welcome every body and provide modifications to ensure an inclusive and empowering experience.

2. The Data We Collect About You

Personal data means any information that can identify you. We may collect and process the following types:

  • Identity Data – first name, last name, date of birth, and gender.

  • Contact Data – email address, phone number, billing address, and delivery address (if applicable).

  • Financial Data – payment card details and bank information (if required).

  • Technical Data – IP address, browser type, time zone setting, device type, and technology used to access our site.

  • Profile Data – your class bookings, purchases, preferences, feedback, and account details.

  • Marketing and Communications Data – your preferences for receiving updates and offers from us.

We also collect anonymised, aggregated data (e.g., class attendance trends) that does not identify you personally.

We do not collect special categories of personal data (e.g., health information, ethnicity, political beliefs) unless required for a specific purpose and with your explicit consent.

3. How We Collect Your Data

We collect data in a variety of ways, including:

  • Direct interactions – when you book a class, sign up for an account, join our mailing list, enter competitions, or contact us.

  • Automated technologies – as you use our website, we may collect technical data through cookies and similar tracking tools (see our Cookie Policy).

  • Third-party sources – such as booking platforms or payment providers.

4. How We Use Your Personal Data

We will only use your data when allowed by law. Most commonly, this will be:

  • To provide you with the classes, services, or products you have requested.

  • To manage your bookings and process payments.

  • To communicate with you about your account, bookings, or customer service matters.

  • To send you updates, offers, and promotions you’ve opted into.

  • To comply with legal or regulatory requirements.

We may also use your data to improve our services, customer experience, and website functionality.

5. Marketing

If you have given us consent, we may send you marketing emails or messages about classes, special offers, or events at The Formula Studio.

You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

We will not share your personal data with third parties for their own marketing purposes without your explicit consent.

6. Data Security

We take appropriate technical and organisational measures to protect your personal information from loss, misuse, or unauthorised access. Access to your data is restricted to team members and service providers who need it for business purposes and are bound by confidentiality obligations.

7. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements. When it is no longer needed, we securely delete or anonymise it.

8. Your Legal Rights

You have the right to:

  • Request access to the personal data we hold about you.

  • Request correction of any inaccurate or incomplete data.

  • Request erasure of your personal data where there is no lawful reason for us to keep it.

  • Object to processing where we are relying on legitimate interests.

  • Request restriction of processing.

  • Request the transfer of your data to you or a third party.

  • Withdraw your consent to marketing at any time.

If you wish to exercise any of these rights, please contact us.

9. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact:

The Formula Studio – Reformer Pilates
Email address: hello@theformula.studio